Tag Archives: Earls Court

The National Wedding Show 2011 vs Love Illustrated

4 Oct

The National Wedding Show equals 60,000 people from all over the country congregating on Earls Court for a weekend of bridal overload – and then the whole shebang moves to Birmingham the week after. This year was no different, and we nipped into the show for a couple of hours on Sunday to see what was shaking down round London Town (I feel as if I should apologise for that last sentence….)!

Image: Ocean Media

The National Wedding Show is the biggest wedding exhibition in the UK, so expect to feel overwhelmed if you’ve not been to a wedding show before – there are around 300 stands to get through. Whether this is a plus or a minus depends on your stamina, but also what you are looking for from the show. Whilst there is undoubtedly a lot of great wedding vendors there, there are also a lot of not-so-relevant brands present – especially in the Gifts and Hair and Beauty categories. Expect a whole lot of information from national tourist boards hoping to tempt you to honeymoon or get hitched in their particular part of the world, too.

However, there is plenty to keep you bridezilla’d out – lots of wedding dress boutiques displaying both current ranges and discounted stock, and enough shoes and tiaras to shake a wedding wand at, plus all the usual list of necessary pretty – photographers, florists and cakes galore. This year National Wedding Show has the added bonus of seminars being held by both the Rock My Wedding team and the chaps behind Staggered – I didn’t manage to catch either, but it looked like both were doing a roaring trade.

Source: The National Wedding Show

There is undoubtedly a lot of energy about the National Wedding Show: the catwalk shows are always impeccably staged, and it’s a good place to pick up ideas for your own ceremony – especially the Designer Flower Zone, and the stands of some of the amazing wedding stylists. It is, however, undoubtedly a show for the mainstream bride, and it’s fair to say it lacks a certain refinement in a lot of areas. Do go expecting a fun day out and to get some great ideas, but don’t necessarily expect to find anything out of the ordinary – you’ll need one of the boutique wedding shows for that.

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